7. Annual budget national ad campaign championing the importance of an architect, especially professional services, for all structures.

Focus qualifications of an architect are compared to a local draftsman. 5-6 years of school, a 3-4 internship, a four day test, and a professional liability policy, and featuring the expert.

Promote and publicize every small success to demonstrate value of design using all of the same social media outlets. This is our leverage to win over early adopters, builders & developers looking for a competitive edge against the market. Give them really good deals on our services via new business models.